Backstage/made with AI

OcTopUs — case study.

How the Octopus Energy Drink campaign was made.

The Octopus Energy Drink campaign taken apart from the inside. In frame is the world of the spot — a gamer’s room, glowing tentacles wrapping around the hero and the can at the centre of attention — shown from the side of how it was built. You’ll find the spots themselves in the portfolio under Commercial.